This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!
I had a basic SEO tutorial with my friend Romeo of Zen Tattoo on Monday (holler!) about how to optimize a website. It occurred to me that the easiest thing to do for a business – especially one with a retail location – is to register their business on Google and YouTube, if they plan on doing videos (Google owns YouTube, so they will like you if you publish them).
Romeo will be setting up at his sister’s new hair salon location (who is my hairdresser). So I was curious to see what would come up when I Googled the name of her hair salon.
Not only are the address, phone number, and hours visible, but the reviews are as well, which is great for someone who may have never visited and who will be looking at reviews by other customers.
I can’t stand it when I want to go to a restaurant but I need to find out their hours, and the business hasn’t set up their Google account and put in all of their information. I’ll go to the website, but sometimes the information isn’t even on the front page, and it takes me one or a few extra clicks to get there.
Communicating the basics of your business is of public interest to people. If a business can’t bother to set up their own Google profile for free to make it easier for a searcher to find out about their company, they probably don’t deserve the business!
Please, please, please put yourself in your customer’s shoes and imagine what they would want to know about you in search that will make it easy for them to buy or not.
Can we improve how we communicate ourselves to potential clients?