This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

Brian Solis’s Manifesto about people and relationships

It’s not just me hoping that Public Relations will change its definition to Positive Relationships, or a similar version of it.

I got around to reading a Manifesto by Brian Solis that I downloaded from Cision awhile back, and was pleasantly surprised at its content.

There were a few a-ha slides among the 39 pages, but this one probably summed it up the most, arguing that although the technology of PR has changed, nothing replaces human connection. And we at Conscious PR we are all about Connection! You just can’t automate media relations, and while we’re at it, genuine relationships with other humans – being your customers or clients.

I couldn’t seem to find a place from which to download the original manifesto, but you can look at the original blog post on Cision here.

How else do you think we can argue the fact that nothing trumps people + relationships?