This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!
Finding out who is going to speak for you
This seems like common sense, but again and again I come across situations in which the person I assumed would speak on behalf of an organization isn’t comfortable or confident or trained to speak to media.
In another situation, I was asked for the perspective of attendees of a particular event, which is tough because if I don’t know the attendees personally or if they aren’t comfortable talking about how the event has affected them in one way or another, I’m out of luck in terms of that interview opportunity.
Even in my years of experience, I have to be reminded of the basics: finding that storyteller or champion who can talk their asses off (in a good way – because you never want to ramble on) about a cause or event. Because PR is about reaching the public – and the media will not do it all on their own; you have to feed them the story to tell. And who will, but you?