This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

Creating campaigns with a call to action

This week’s tip might be a bit common sense, but I feel it’s important as many are beginning to feel a backlash in the effectiveness of social media. With tons of clutter in feeds and difficulty in reaching fans despite high numbers, daily posting may no longer be enough — you’ve got to get others involved with some sort of call to action.

Two campaigns I’ve been exposed to lately include Central City Foundation’s #ImANeighbour campaign, which is looking to redefine the concept of neighbour in our modern time. The campaign asks the public to post a #selfie on Twitter, Instagram or Facebook with “I’m a neighbour who ___” along with the hashtag. Photos and messages are posted online.

The other is Foreclothes’s FALL FOR FORECLOTHES campaign, which is offering $300 toward a Fall wardrobe on their online store. The winner will be chosen out of the people that use the hashtag #fallforforeclothes, and they have provided some sample posts to make it easy for people to copy and paste onto their networks.

Neither campaign is difficult to get involved in, and both use hashtags so that the company can track posts. If you feel your social media presence is getting stale, consider what kind of a campaign you can run to jazz things up and increase your level of engagement with your ideal audience.

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