This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

A PR tip inspired by a CEO’s behaviour

When I hear tragic news about people dying unnecessarily on social media, my heart drops a little.

And then there are the people who just do things and think that they will never get caught.

I was reading AHA Creative’s blog about reputation management and they blogged on the Centerplate CEO who was arrested for inhuman treatment of his dog.

I am thinking now about the time of the riots in downtown Vancouver after the Canucks had lost the Stanley Cup game. Had it not been for camera smartphones, many of the criminals may not have been charged by the police.

Now, this CEO, likely wealthy and in a position of authority and power, is caught on video with an animal that is living a barely adequate life. Success does not mean privilege or the right to treat others – even animals or nature – horribly.

I am nearly finished a fascinating fictional book called One Great Year that proposes that humanity is fated to exist in cycles of prosperity and darkness and that we are living in a time when we are faced with the greatest darknesses and on the verge of emerging into a state of consciousness. I don’t think I’m alone in my thinking.

Doing the right thing does not pertain to just business, or Public Relations alone. It’s an unspoken mission that I believe every human is on for themselves and for the world. And, with potentially people watching who could expose you at any moment.

Don’t know what’s right in your book?

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