This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

Lessons from the Social Venture Institute Women Conference

It’s been a really rich week with lots of highs. Even the lows are to be celebrated. Here are my top takeaways from the two-day SVI Women Conference that I was a part of this past week:

  • Our superpowers as leaders are often the solutions to our greatest obstacles.
  • You prioritize your life. Know when to say no, but to also say yes.
  • As women we have a special gift of intuition. Back that up with market research.
  • There are infinite paths to how to grow a business. There is no right way, only a mix.
  • Look at strategies in the lens of margins.
  • When analyzing your capacity to grow, aim for a 40-80% run rate. When at 80%, plan for growth.
  • Build the right team.
  • When executing sales, find out the customer’s/clients’ pain points.
  • In partnership businesses, make an agreement, and review it regularly.
  • Fear is natural when you run a business. Do self-work (eg. lots of meditation) to overcome it.
  • Creative pitches sell. Holy crap, do they ever.

Hope to see more amazing ladies in the social business world next year!

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