This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!
On businesses contributing to the collaboration economy
I read a most excellent Linkedin article by Kelvin Claveria yesterday on the collaboration economy. Kelvin explained how this form of business is part of a larger movement (the conscious movement, I might add) and those involved in social media marketing should pay attention to it. I agree.
The concept is not new. From consignment stores to mobile libraries and car co-ops, collaborative businesses and projects are going to be around, for good, especially when sustainability continues to become a growing global issue.
Just yesterday I had a wonderful meeting with a new client who executes the Vancouver Mini Maker Faire. I thought that the event was simply an offspring of the bigger Maker Faires that happen in the US, but it came from so much more than just a desire to plan an event; it started with a community of Makers out of the Vancouver Hack Space, which I didn’t even know existed until yesterday. (Kelvin also refers to the Maker movement in his article.) Furthermore, the community has bigger goals than running events, and is collaborating (there’s that word again) with corporations, libraries, and banks alike, through the Vancouver Maker Foundation. I’m telling you all of this now so that you can seem intelligent and at the forefront when your friends bring it up in conversation…
April is Social Enterprise Month. Congratulations to you, if you own and run one! In Vancouver, you won’t want to miss next week’s Propelling Social Ventures on April 15 and Social Enterprise Day of Learning and Social Enterprise Heroes on April 16.