This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

One of the first blogs I did when I converted to a WordPress website was on how the news release was dead.

I admit, I am still writing them, but mostly only for the big events I work for which require the news to be sent out in several announcements.

Yesterday Jill Krop at Global BC retweeted something from Mat Wilcox:

Both the PR and Media worlds agree that the news release needs a major overhaul, while Ed Zitron at said it should be killed altogether. I absolutely agree.

Zitron received a pitch from Tesla that condensed what companies would usually write in 800 words into one paragraph. He then gave 7 tips on how to kill the release, #1 being not to do it at all. I like to think that I’ve incorporated some if not most of these tips into my release strategy. Thinking consciously, I really don’t like doing releases unless they are absolutely necessary. I recently created a media page for the 2013 Shiny Fuzzy Muddy Show and sent the link out to magazines without doing a release.

What are your thoughts on killing the news release? And, I repeat, it is not a press release — media is no longer printed on presses!

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