This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

I had a lot of bursts of brilliant thoughts of things I could blog about this week, which all faded for lack of time. Today I’ll focus on one thing that I think matters to everyone: Making a difference.

I don’t mean making a social difference in the Mother Teresa legacy kind of way, but I think that when people reach moments where they question ‘Why am I here?’ it all comes down to… what difference do I make in the world?

Roger Ebert was a man that made a difference. He was a film critic. Not a grand heroic occupation, but a dream job that really made him shine. Even in the face of cancer and death, Ebert didn’t let himself become a victim of circumstance – he kept going. Yesterday there was a flurry of RIP tweets in my feed. Today I saw blog by Richard Branson of an excerpt of Ebert’s memoir that was published on and a TEDx talk (written by Ebert, read by 3 people and a computer voice), that I’ll share below.

I’m actually less afraid of death than of losing my sight, because that would mean a lifetime of relearning how to live without such an important function. Ebert eventually lost his health, his voice, and then his life, but boy did he live a rich life that made a difference. We can all be so lucky.

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