This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!


These are all the rage right now. I was interested to investigate when I came across one about PR. The answers were compiled through responses on social media, and though nothing surprised me about them, it did made me think about how the role of PR has evolved to include online engagement, and that folks like me have to uphold that expectation.

Some of the answers that sparked more thinking:

PR is solving problems for organizations through strategic communications.
PR is creativity in difficult times.
PR is a constantly evolving channel essential for business.

I like how these three are geared toward the business itself, that it does not necessarily relate to the public marketing aspect of PR that the term is normally associated with. There is not always money during hard times to invest in public outreach, so much of PR can simply be problem solving. How can this be solved efficiently and cost-effectively? How can we get that message out to the public that won’t cause confusion? I like how evolution was implied in one of the answers. The diverse answers in the infographic itself shows how PR has evolved and will continue to evolve.

PR is digital.
PR is social.

These are self-explanatory. No longer limited to the “press” of newspapers and magazines, the conversations have moved to broadcast, online, and most importantly, social conversations vs. just one-way.

PR is all about conveying expertise.
PR is about creating understanding for a complex world.
PR is content that adds value for a variety of readers.
PR is personality & reputation.

I like how these are about expertise and understanding, which goes back to the initial reasons of why PR was created. Having that authority but also creativity to explain what a company is about or is doing to readers or engagers. And thinking about what do they want to know about us? instead of, what do we want them to know about us? PR has been tainted because of the icky factor that the public has associated the practice with… and there is still much work to be done to get it back to conveying company personality and credibility instead of just the bottom line.

PR is ideas, minds, and people coming together.
PR is listening!

These are my two favourites. Again, involving a conversation between the public and the company, with more of the focus on what the public wants to know.

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