This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

My blogging hasn’t been very consistent lately, but luckily there are LOTS of hot topics to write on as we go into the holiday season.

I am about halfway through Tzeporah Berman’s This Crazy Time, which I have been dying to read for a long time. It’s such a great book on her experiences fighting for the environment and the importance of collaborating with groups in order to get things done. It’s a real eyeopener on how difficult it is to convince government to do anything, which is supposed to have all of our interests in mind. One passage stood out for me:

It has amazed me over the years how many people start campaigning on an issue without any strategy in place. They know what they want to accomplish, but they don’t know how to get there, and they’re not clear on who can ultimately make the necessary decisions to achieve their goal.” (121)

She continues with an outline, which served as a formula for her work at Greenpeace International and in years following. I highly recommend picking up this book if you consider yourself someone who takes change into their own hands.

On another similar note, I came across a blog on that might just be the best thing I’ve read all year. The blog is entitled “The City That Ended Hunger” and is about the city of Belo Horizonte, Brazil.

This is the kind of story that gives me hope that with the right collaboration and an altruistic government, huge change is possible.

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