This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!
Today is all about fashion.
I had a dream last night that I was in the studio of a wacky, Betsey Johnson-like designer and that I was an aspiring fashion professional of sorts, but I went in wearing my regular clothes. She and I talked about how “fast fashion” was a strain on the earth. And then she made me over to go to a runway show, and I was conscious about whether people would notice I hadn’t shaved my legs underneath my skirt.
Perhaps I was dreaming I was with Vivienne Westwood. Former mentor to Vancouver’s own eco designer Nicole Bridger, Westwood was inspired by climate revolution in her F/W 2013 menswear show. While I would hope that this would extend to women’s wear – as I believe the majority of people who buy clothes are women – this is at least a good start to helping people become aware of the fashion industry’s impact on the Earth. I think that the H&Ms and Forever 21s and Joe Freshs are great for price point, but they do nothing to make people conscious of donating, consigning, upcycling, and waste. I know H&M has come out with their Conscious Collection and their website claims that they donate garments to charity, but it would be more impressive if they had a program where they TOOK IN used H&M clothing and offered discounts on purchases of the Conscious Collection. Not that people need any more of a discount there. This is why I believe education has to start with high fashion – if all the haute couture fashion houses collaborated on a recycling program, everyone else might follow.
Ever since I sat down at Eco Fashion Week President Myriam Laroche’s seminar two years ago during my one-year local fashion challenge, I’ve cut down significantly on visiting malls and chain stores and have been purchasing either second hand or at local shops like Front and Company.